The standard rental companies are content to allow the renter to lose the cages they rented. The rental company will make no attempt to recover them because they will make a profit by charging for all the cages not returned.
We don’t think that’s fair and that’s why the RCR model actively recovers lost cages and either returns them to the rental client on request, thus reducing the renter’s net lost cage quantity, or uses them to subsidise the cost of rental.
The RCR model results in a significantly lower “True Rental Cost” (TRC). The TRC is the aggregated cost of the daily rental charge plus the net cage losses.